Tuesday, June 17, 2008

Does Print Advertising Still Work? It SOLD this home in 1 day!

We've all but phased out print advertising due to the high cost and low level or return. Many of you have probably done the same and shifted more toward online advertising etc. Needless to say, when the opportunity to have one of our listings featured on a recent issue of the "Find a Home" Magazine at a reduced rate surfaced, we were still a little hesitant. We have been advertising via a full page color ad in the magazine for years and activity from the ad has hit an all time low while activity from our website and online marketing has hit an all time high. However, we took the plunge and gave it a try. Would you believe that a buyer called the day after the magazine hit the rack and purchased the home? This home had been in the local MLS for 28 days at the same price, with the same pictures and very little action! This buyer had not seen the home online and bought it because of the beautiful picture on the front page! Could there still be hope for print advertising? What began as a slow listing sold relatively fast- 29 days!
Some details about the home below:

Address: 2501 Sweetheart Lane
City/ST: Pensacola, FL
Zip Code: 32526
Location: Northwest Pensacola
Property Type: Single Family Home
New or Resale: Resale
Square Footage: 2020
Bedrooms: 3
Bathrooms: 2
MLS# 344721

Instantly become the envy of the neighborhood when you purchase this home in desirable Lake Estelle subdivision. This spacious home features granite countertops, stainless steel appliances and custom tile work in the master bath! Another notable feature is the split, open floor plan with nice architectural details such as plant ledges and high ceilings (20ft. in living area). The large master bedroom ajoins the master bath with custom tilework, seperate shower and garden tub.The homeowner took great care of this home and added many additional custom features such as the florida room with new indoor/outdoor carpet and the custom tool cabinet and epoxy coating in the 2 car garage. There is truly nothing like this home for the price. More great features of this home include: Large quiet backyard, shaded by 3 large Oak trees, 3 Crepe Myrtle, and 2 beautiful Pine trees, The brightness and openness of the living area's, his and her walk in closets in the Master Suite retreat, Large Storage space available in the attic, NEW Black/Stainless Fridge/ Black/Stainless glass top range, and Stainless Microwave purchased in Jan 08', New beautiful Black Granite composite with deep double basin sink , new faucets and new garbage disposal, Home is wired with ADP Home Security Systems with motion detectors throughout the home. Attached Florida Rm upgraded with double pane, vertical sliding windows rated at 140 mph winds, Custom 8' work bench with Oak top, large storage area below and a matching 4'X8' tool cabinet above located in a beautifully painted Garage with a tan in color epoxy deck, New Oak cabinets located in freshly painted separate Laundry room, Jacuzzi Tub in Master Suite retreat sits between two large Walk-in closets, Front yard contains 25 crimson Azaleas, two Drake Elms and driveway is bordered by two Crepe Myrtles. Entrance garden contains two beautiful violet Japanese Magnolia's surrounded by six well manicured mature Boxwood shrubs.

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